For leaders who shape the future
GR3: Strategy. Embodiment. Brilliance
“You don’t want ordinary. Neither do we.”
“Private C-Level advisory for the 1%—where strategy meets somatic wisdom and embodied excellence.”
Where C-Suite Visionaries
Go To Grow
Inside Out
This is not a program. This is a partnership.
Begin when you’re ready to play at the highest level.
There are two final periods aching
to be the world’s boldest.
We've coached the world's boldest.
Now we’re here for you,.
We advise founders and executives ready
to become the most resilient, visionary,
and embodied leaders in their field.
“Strategy without presence is empty.
Presence without action is wasted"
GR3: Grit. Grace. Grounded.
For over three decades, we’ve advised visionaries, founders, and Fortune 500 leaders who shape the world you see. Now, as GR3, we bring our collective mastery—strategy, somatic leadership, and peak performance—under one roof.
This Is Not Consulting
Or Coaching
This is not consulting or coaching as usual.
This is a bespoke advisory partnership for those ready to lead with both presence and precision.
You’ve outgrown standard, off-the-shelf approaches.
You’re seeking the rarest guidance: Deeply human. Fiercely intelligent. Relentlessly results-driven.We’ve coached the world’s boldest.
Welcome to GR3.
Where the world’s most in-demand leaders come to grow, sharpen, and remember what’s possible
We Coach
The World's Boldest
You don’t need more noise.
You need a sparring partner who’s walked your path..
We’ve coached the world’s boldest.
Now we’re here for you..
Every engagement is custom. Every result, earned..
Strategy. Presence. Performance.
Integrated, embodied, and unreasonably effective.
For leaders who want more than answers—who want transformation.
GR3 is not for everyone.
But for the right few, nothing else will do
If you know, you know.
Begin the conversation.
Our Origin
GR3 began where most firms end:
After twenty years at the table with Fortune 500 boards, founders, and visionaries.
After decades of hard-won lessons—on the front lines of change, in the silent spaces between decisions, and in the relentless pursuit of excellence.
We came together because we saw what was missing:
A place where leaders could bring their whole selves—mind, body, ambition, and doubt—and
be met with both unflinching honesty and unwavering support.
We are the integration of three rare disciplines:
Strategic Clarity and Somatic Leadership: Coaching and Mentoring for the 1%
VirtuosoCEO’s Transformative Executive Programs
The Living Intentionally Life Method for Fulfillment and Peak Performance.
GR3 stands for Grit,
Grace and Grounded.
Grit: The resilience that comes from experience, not theory.
Grace: The art of leading with presence, not just power.
Grounded: The wisdom to lead with deep integrity, even in the face of adversity.
Our clients don’t need generic advice—they want bespoke partnership, forged from synergistic expertise and lived results.
We built GR3 to be that place.
A sanctuary and a crucible, where transformation is inevitable and high performance is embodied.
This is our origin.
This is your invitation.
Meet the Team of Professionals
Anca van Assendelft
“Stillness is not the absence of movement, but the presence of intention"
Anca weaves strategy with somatic wisdom, listening beyond words to map the unseen currents that move organizations.
Joe Gagnon
“The body is the first boardroom.”
An ultra-endurance athlete and six-time CEO, Joe guides high performers to inhabit their edge—physically, mentally, and soul-deep.
Kim Walker
“Transformation is not an event. It’s a practice.”
Known for blending rigor with deep intuition, Kim translates volatility into vision, guiding executives into brilliance.
Our The Suite Of
Offerings
Somatic Leadership
COACHING
“Our Somatic Leadership at GR3 is an invitation to rediscover the intelligence of your own body.
Here, leadership isn’t a mask you wear, but a presence you inhabit—felt, not forced.”
For More Information ........
Resilience to AI Brilliance
90-Day EXECUTIVE PROGRAMS
“Our 90-Day Resilience to AI Brilliance program is a crucible for transformation. One-on-one, white-glove, and impossible to outgrow.”
For More Information ........
C-Suite Workshops
“Our C-Suite workshops aren’t ‘sessions.’
They’re immersive, confidential labs for visionaries who rewrite the rules.”.
For More Information...
PEAK FITNESS & PERFORMANCE Living Intentionally
“Our Peak Fitness & Performance isn’t about the grind—it’s about intention. Alive on purpose, moving beyond routine into a space where clarity and energy are your baseline.”
For More Information ........
Breakout Performance Tools
SINGLE SESSIONS
“Our Breakout Performance Tools are portals—each session is a key. Breathwork, Life Cycles, Strategic Breakthroughs, Psych K, C-IQ, Quantum VC: these are for those ready to leap, not just step. One hour, and the landscape shifts.”
For More Information...
The GR3 Difference
We are not consultants. We are partners in your evolution.
Every engagement is custom-designed, grounded in two decades
of proven results at the highest level.
No formulas. No off-the-shelf playbooks.
Only what works—for you.
Deliver +1
In our last post, we explored how to uncover your customers' desires to deliver a stellar buying experience. Today, we're diving into the concept of "Deliver +1," a strategy to elevate your customer service to stratospheric levels. But don't worry, I'm saving the juicy details of the "1% Rule" for the next post—because who doesn't love a good cliffhanger?
Consistency is the secret sauce to any exceptional customer service experience. If your goal is to transform satisfied customers into Raving Fans, you must transcend the mundane and deliver above-average service. Here's how:
1. Avoid Offering Too Many Customer Service Options
While it's tempting to cater to every whim, too many choices can muddle your original vision. Instead, focus on one or two standout customer service techniques that will make you the talk of the town—or at least the industry. Let AI lend a hand here; it can help streamline your offerings, ensuring they align with your vision while still wowing your customers.
2. Fine-Tune Existing Systems
Before adding shiny new programs, ensure your current systems are running smoothly. Launching a new initiative without ironing out the kinks in the old ones is like trying to install a turbo engine in a car with a flat tire—counterproductive, to say the least. Use AI to identify bottlenecks and optimize current processes, ensuring efficiency and effectiveness.
3. Put Solid Systems into Place
Once you've chosen your offerings, implement a system that delivers consistently. This means having the right people in the right roles, backed by technology that ensures a seamless experience every time. AI can play a crucial role here, providing predictive analytics to anticipate customer needs and enhance satisfaction.
4. Good Training is Key
With your system in place, train your team to use it effectively. Proper training ensures your staff delivers the results your customers crave. While training is vital, remember that a little appreciation goes a long way—think of it as the sprinkles on top of a well-baked service cake. AI can assist in personalized and adaptive training, helping your team stay sharp and cohesive.
I hope this gives you a glimpse into what it takes to build a quality customer service system. If you're feeling overwhelmed, don't hesitate to reach out. I've got a treasure trove of resources, tools, and coaching to help you achieve customer service excellence. Let’s make “Deliver +1” more than just a concept—it’s your new standard.
GIVE US A TRY?
Ready to Begin?
We work with a select handful of private clients and teams each year.
If you sense it’s time for your next leap, we invite you to request a private conversation.
FOLLOW US
CUSTOMER CARE
LEGAL
Copyright 2025. Virtuoso CEO. All Rights Reserved.