Anca van Assendelft
“Stillness is not the absence of movement, but the presence of intention"
Anca weaves strategy with somatic wisdom, listening beyond words to map the unseen currents that move organizations.
Anca is a seasoned executive, with 20+ years coaching, consulting and client-side experience who “ignites, impacts and interlocks” with a passion for analytical rigor with around-the-corner vision and deep compassion.
Her focus is on helping individuals and teams connects the dots between aspirational vision and operational realities. With a bias towards deep discernment and “operating from the core,” Anca inspires development of the individual and organizational resiliency fabric of tomorrow, leveraging the best of an individual’s and organization's DNA, capacities, and capabilities, while providing strategic and pragmatic guidance for a better tomorrow. Anca helps them answer the questions "who are we?" "what do we stand for?" "who are we becoming?" and "how will we get there?"
She helps clarify strategic goals, key considerations and implications in the context of the larger strategic landscape and key individual and organizational success metrics. In working with organizations, her focus is on accelerating growth and strategic transformation - driving technology enabled change and innovative solution strategies to help companies create efficiencies and transform customer experiences.
Her industry experience includes working with a range of organizations, teams and individuals in high tech, retail, CPG, financial services, and manufacturing – including Fortune 50, scale-up and start-up environments. Her experience spans large corporate transformation, go-to-market and digital customer engagement, product development, and M&A in North & Latin America, Europe, and Australia.
Anca currently works as strategic advisor and senior executive coach at the BOD and C-suite level, consulting with organizations worldwide on growth strategy, customer engagement, and innovation. She helps those clients accelerate their transformation by collaboratively developing a high-level roadmap and strategic path forward – while supporting the sr executives in refining their personal peak performance architecture (P3A™) and taking full-on action as embodied, integrated leaders.
Anca currently works as strategic advisor and senior executive coach at the BOD and C-suite level, consulting with organizations worldwide on growth strategy, customer engagement, and innovation. She helps those clients accelerate their transformation by collaboratively developing a high-level roadmap and strategic path forward – while supporting the sr executives in refining their personal peak performance architecture (P3A™) and taking full-on action as embodied, integrated leaders.
Anca is completing her Professional Certified Executive Coach (PCC and IECC) at IMD Leadership in Switzerland and is a graduate of the Wharton International MBA program, Princeton University, and Sealift Academy, with master certification in breath experience for business, psych-k alignment, and Elementum somatic coaching. Anca is fluent in English, Dutch and German, with conversational French and when not working, she is Adventure Racing, or writing poetry.
The GR3 Difference
We are not consultants. We are partners in your evolution.
Every engagement is custom-designed, grounded in two decades
of proven results at the highest level.
No formulas. No off-the-shelf playbooks.
Only what works—for you.
Beyond Satisfaction: The Art of "Deliver +1"
Previously, we dove into the art of discovering what your customers really want. Today, let's elevate your customer service to the "Deliver +1" stratosphere. Think of it as the magic formula for transforming ordinary service into a legendary experience. And don’t worry, the juicy secrets of the "1% Rule" are coming up next week—because who doesn’t love a little suspense?
Consistency is your secret weapon in the quest for extraordinary customer service. If you aim to turn satisfied customers into Raving Fans, you need to transcend the ordinary. Here’s how you can do it:
Streamline Your Service Offerings
It’s tempting to offer every service under the sun, but too many options can blur your focus. Instead, narrow it down to one or two standout techniques that make you the trendsetter of your industry. Let AI be your partner in crime, helping you streamline offerings while still dazzling your customers.
Perfect the Basics Before Adding New Features
Before rolling out the latest and greatest, ensure your existing systems are flawless. Adding new initiatives without fixing current ones is like trying to install a jet engine on a bike—it’s not going to fly. Use AI to pinpoint and smooth out bottlenecks, ensuring everything runs like a well-oiled machine.
Build Rock-Solid Systems
With your standout offerings selected, create a system that delivers consistently. This means having a dream team in place, supported by technology that promises a seamless experience every time. AI can be your crystal ball, offering predictive analytics to anticipate customer needs and boost satisfaction.
Train Like a Pro
Once your system is set, equip your team to use it like masters. Proper training ensures your staff delivers the customer experience of their dreams. And remember, a little appreciation can make everything sparkle—consider it the cherry on top of your service sundae. We all need to use AI to ‘improve’ what we create. You can tailor training to keep your team sharp and unified.
I hope this gives you a glimpse into crafting a top-notch customer service system. If you’re feeling the pressure, don’t hesitate to reach out. I’ve got a treasure chest of resources, tools, and coaching to guide you to customer service greatness. Let’s make “Deliver +1” not just a concept—but your new gold standard.
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Ready to Begin?
We work with a select handful of private clients and teams each year.
If you sense it’s time for your next leap, we invite you to request a private conversation.
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