
“The body is the first boardroom.”
An ultra-endurance athlete and six-time CEO, Joe guides high performers to inhabit their edge—physically, mentally, and soul-deep.
I am driven by a straightforward mission: helping people realize they are capable of far more than they think.
I am an entrepreneur, ultra-endurance athlete, and author committed to pushing the outer limits of human potential in business, sport, and personal growth. From the Bronx to the boardroom to Badwater, my journey has been shaped by grit, grace, resilience, and a steadfast belief in intentional living. I’ve run six marathons on six continents in six days, completed the Badwater 135 through Death Valley, and rebuilt my life after burnout in my thirties. These weren’t stunts; they were living experiments in resilience, energy, and focus, demonstrating what intentional living demands and offers.
Professionally, I’ve served as a six-time CEO, guiding early-stage companies through disruption and growth. Today, as co-founder and CEO of Raynmaker, I’m building the first AI-native sales platform for small businesses that unites my passion for technology, leadership, and human connection.
This summer, I published my book, Living Intentionally: How intentionality enables success, fulfillment, and growth, to formalize the framework that has guided me through every finish line and boardroom challenge: purpose as the foundation, intentional choices as the path, and integrity as the compass.
For me, intentional living is not just a theory; it is a practice. It involves the discipline of aligning energy, focus, and resilience with what matters most. This is the practice I live, teach, and share so others can create extraordinary results in their own lives.
- Keynote speaker on AI, leadership, and peak performance
- Advisor to startups and growth-stage companies ready to scale
- Featured in The Wall Street Journal, NY Times, CNBC, and The History Channel
I help ambitious leaders and teams embrace discomfort, elevate performance, and live intentionally by design, not by default.

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