Joe Gagnon
“The body is the first boardroom.”
An ultra-endurance athlete and six-time CEO, Joe guides high performers to inhabit their edge—physically, mentally, and soul-deep.
I am driven by a straightforward mission: helping people realize they are capable of far more than they think.
I am an entrepreneur, ultra-endurance athlete, and author committed to pushing the outer limits of human potential in business, sport, and personal growth. From the Bronx to the boardroom to Badwater, my journey has been shaped by grit, grace, resilience, and a steadfast belief in intentional living. I’ve run six marathons on six continents in six days, completed the Badwater 135 through Death Valley, and rebuilt my life after burnout in my thirties. These weren’t stunts; they were living experiments in resilience, energy, and focus, demonstrating what intentional living demands and offers.
Professionally, I’ve served as a six-time CEO, guiding early-stage companies through disruption and growth. Today, as co-founder and CEO of Raynmaker, I’m building the first AI-native sales platform for small businesses that unites my passion for technology, leadership, and human connection.
This summer, I published my book, Living Intentionally: How intentionality enables success, fulfillment, and growth, to formalize the framework that has guided me through every finish line and boardroom challenge: purpose as the foundation, intentional choices as the path, and integrity as the compass.
For me, intentional living is not just a theory; it is a practice. It involves the discipline of aligning energy, focus, and resilience with what matters most. This is the practice I live, teach, and share so others can create extraordinary results in their own lives.
- Keynote speaker on AI, leadership, and peak performance
- Advisor to startups and growth-stage companies ready to scale
- Featured in The Wall Street Journal, NY Times, CNBC, and The History Channel
I help ambitious leaders and teams embrace discomfort, elevate performance, and live intentionally by design, not by default.
The GR3 Difference
We are not consultants. We are partners in your evolution.
Every engagement is custom-designed, grounded in two decades
of proven results at the highest level.
No formulas. No off-the-shelf playbooks.
Only what works—for you.
Beyond Satisfaction: The Art of "Deliver +1"
Previously, we dove into the art of discovering what your customers really want. Today, let's elevate your customer service to the "Deliver +1" stratosphere. Think of it as the magic formula for transforming ordinary service into a legendary experience. And don’t worry, the juicy secrets of the "1% Rule" are coming up next week—because who doesn’t love a little suspense?
Consistency is your secret weapon in the quest for extraordinary customer service. If you aim to turn satisfied customers into Raving Fans, you need to transcend the ordinary. Here’s how you can do it:
Streamline Your Service Offerings
It’s tempting to offer every service under the sun, but too many options can blur your focus. Instead, narrow it down to one or two standout techniques that make you the trendsetter of your industry. Let AI be your partner in crime, helping you streamline offerings while still dazzling your customers.
Perfect the Basics Before Adding New Features
Before rolling out the latest and greatest, ensure your existing systems are flawless. Adding new initiatives without fixing current ones is like trying to install a jet engine on a bike—it’s not going to fly. Use AI to pinpoint and smooth out bottlenecks, ensuring everything runs like a well-oiled machine.
Build Rock-Solid Systems
With your standout offerings selected, create a system that delivers consistently. This means having a dream team in place, supported by technology that promises a seamless experience every time. AI can be your crystal ball, offering predictive analytics to anticipate customer needs and boost satisfaction.
Train Like a Pro
Once your system is set, equip your team to use it like masters. Proper training ensures your staff delivers the customer experience of their dreams. And remember, a little appreciation can make everything sparkle—consider it the cherry on top of your service sundae. We all need to use AI to ‘improve’ what we create. You can tailor training to keep your team sharp and unified.
I hope this gives you a glimpse into crafting a top-notch customer service system. If you’re feeling the pressure, don’t hesitate to reach out. I’ve got a treasure chest of resources, tools, and coaching to guide you to customer service greatness. Let’s make “Deliver +1” not just a concept—but your new gold standard.
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Ready to Begin?
We work with a select handful of private clients and teams each year.
If you sense it’s time for your next leap, we invite you to request a private conversation.
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