Anca van Assendelft
“Stillness is not the absence of movement, but the presence of intention"
Anca weaves strategy with somatic wisdom, listening beyond words to map the unseen currents that move organizations.
Anca is a seasoned executive, with 20+ years coaching, consulting and client-side experience who “ignites, impacts and interlocks” with a passion for analytical rigor with around-the-corner vision and deep compassion.
Her focus is on helping individuals and teams connects the dots between aspirational vision and operational realities. With a bias towards deep discernment and “operating from the core,” Anca inspires development of the individual and organizational resiliency fabric of tomorrow, leveraging the best of an individual’s and organization's DNA, capacities, and capabilities, while providing strategic and pragmatic guidance for a better tomorrow. Anca helps them answer the questions "who are we?" "what do we stand for?" "who are we becoming?" and "how will we get there?"
She helps clarify strategic goals, key considerations and implications in the context of the larger strategic landscape and key individual and organizational success metrics. In working with organizations, her focus is on accelerating growth and strategic transformation - driving technology enabled change and innovative solution strategies to help companies create efficiencies and transform customer experiences.
Her industry experience includes working with a range of organizations, teams and individuals in high tech, retail, CPG, financial services, and manufacturing – including Fortune 50, scale-up and start-up environments. Her experience spans large corporate transformation, go-to-market and digital customer engagement, product development, and M&A in North & Latin America, Europe, and Australia.
Anca currently works as strategic advisor and senior executive coach at the BOD and C-suite level, consulting with organizations worldwide on growth strategy, customer engagement, and innovation. She helps those clients accelerate their transformation by collaboratively developing a high-level roadmap and strategic path forward – while supporting the sr executives in refining their personal peak performance architecture (P3A™) and taking full-on action as embodied, integrated leaders.
Anca currently works as strategic advisor and senior executive coach at the BOD and C-suite level, consulting with organizations worldwide on growth strategy, customer engagement, and innovation. She helps those clients accelerate their transformation by collaboratively developing a high-level roadmap and strategic path forward – while supporting the sr executives in refining their personal peak performance architecture (P3A™) and taking full-on action as embodied, integrated leaders.
Anca is completing her Professional Certified Executive Coach (PCC and IECC) at IMD Leadership in Switzerland and is a graduate of the Wharton International MBA program, Princeton University, and Sealift Academy, with master certification in breath experience for business, psych-k alignment, and Elementum somatic coaching. Anca is fluent in English, Dutch and German, with conversational French and when not working, she is Adventure Racing, or writing poetry.
The GR3 Difference
We are not consultants. We are partners in your evolution.
Every engagement is custom-designed, grounded in two decades
of proven results at the highest level.
No formulas. No off-the-shelf playbooks.
Only what works—for you.
Mastering the 1% Growth Rule
We're all familiar with the 80-20 rule, aren't we? It's a staple in business circles. But here at VirtuosoCEO, we're not just aiming for the standard. Why settle for 80% when you can continually reach for the top 10%? Or even better, maintain a position in the top 5% using the same resources. It's about maximizing potential with what you already have.
Now, let's discuss the Rule of 1%. This principle is about enhancing your customer service incrementally—just one percent at a time. It might seem modest, but these incremental steps lead to significant progress. Consistency is key; without it, all potential growth could vanish. Remember, this journey is a marathon, not a sprint.
A word of caution: Avoid overextending yourself. A steady, one-percent improvement each week fosters confidence, not just in you, but across your team. By the end of the year, this could translate into a remarkable 50% enhancement. Consider the transformation possible.
While rules and standards are vital, flexibility is your competitive advantage. Consider clothing retailers—often, they restrict the number of items in a dressing room to prevent theft. However, most customers are not a risk. Therefore, be flexible with your loyal customers. Deliver what they need, consistently and reliably.
Let's shift to technology. In today's world, no CEO operates without AI as part of their arsenal. Those who did have long since faded. AI is no longer just a tool—it's an integral member of your team. The strategies we've explored in previous sessions require new processes to advance both teams and individuals.
Ultimately, your customers depend on you to fulfill your promises. If you overpromise through extravagant advertising, you risk undermining your efforts. Focus on your vision and the incremental steps needed to convert satisfied customers into avid supporters.
I trust you've gained valuable insights into exceptional customer service and its role as your key to success. Should you need assistance with any steps we've discussed, feel free to reach out.
Stay tuned for upcoming posts where we'll explore strategies for acquiring high value major clients and retaining them effectively.
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