Anca van Assendelft
“Stillness is not the absence of movement, but the presence of intention"
Anca weaves strategy with somatic wisdom, listening beyond words to map the unseen currents that move organizations.
Anca is a seasoned executive, with 20+ years coaching, consulting and client-side experience who “ignites, impacts and interlocks” with a passion for analytical rigor with around-the-corner vision and deep compassion.
Her focus is on helping individuals and teams connects the dots between aspirational vision and operational realities. With a bias towards deep discernment and “operating from the core,” Anca inspires development of the individual and organizational resiliency fabric of tomorrow, leveraging the best of an individual’s and organization's DNA, capacities, and capabilities, while providing strategic and pragmatic guidance for a better tomorrow. Anca helps them answer the questions "who are we?" "what do we stand for?" "who are we becoming?" and "how will we get there?"
She helps clarify strategic goals, key considerations and implications in the context of the larger strategic landscape and key individual and organizational success metrics. In working with organizations, her focus is on accelerating growth and strategic transformation - driving technology enabled change and innovative solution strategies to help companies create efficiencies and transform customer experiences.
Her industry experience includes working with a range of organizations, teams and individuals in high tech, retail, CPG, financial services, and manufacturing – including Fortune 50, scale-up and start-up environments. Her experience spans large corporate transformation, go-to-market and digital customer engagement, product development, and M&A in North & Latin America, Europe, and Australia.
Anca currently works as strategic advisor and senior executive coach at the BOD and C-suite level, consulting with organizations worldwide on growth strategy, customer engagement, and innovation. She helps those clients accelerate their transformation by collaboratively developing a high-level roadmap and strategic path forward – while supporting the sr executives in refining their personal peak performance architecture (P3A™) and taking full-on action as embodied, integrated leaders.
Anca currently works as strategic advisor and senior executive coach at the BOD and C-suite level, consulting with organizations worldwide on growth strategy, customer engagement, and innovation. She helps those clients accelerate their transformation by collaboratively developing a high-level roadmap and strategic path forward – while supporting the sr executives in refining their personal peak performance architecture (P3A™) and taking full-on action as embodied, integrated leaders.
Anca is completing her Professional Certified Executive Coach (PCC and IECC) at IMD Leadership in Switzerland and is a graduate of the Wharton International MBA program, Princeton University, and Sealift Academy, with master certification in breath experience for business, psych-k alignment, and Elementum somatic coaching. Anca is fluent in English, Dutch and German, with conversational French and when not working, she is Adventure Racing, or writing poetry.
The GR3 Difference
We are not consultants. We are partners in your evolution.
Every engagement is custom-designed, grounded in two decades
of proven results at the highest level.
No formulas. No off-the-shelf playbooks.
Only what works—for you.
The Living Enterprise: Mastering the Final Four Elements
Remember our organizational tree from last week? Today, we're going to help it bloom. But first, a confession: I once watched a Fortune 100 company spend $50 million on management systems while forgetting to water their cultural roots. Spoiler alert: Trees don't grow from the top down.
Let's explore the final four elements of our blueprint, where AI meets humanity, and systems meet soul.
The New Management Matrix
Forget command-and-control. Today's management architecture needs to be as adaptive as the AI systems it deploys. Think of it as conducting an orchestra where some of the instruments are human and others are artificial—and the sheet music keeps rewriting itself.
The most successful organizations we work with have created what we call "Adaptive Management Frameworks" that:
Set clear standards while enabling creative freedom
Deploy AI for decision support without surrendering human judgment
Create accountability through inspiration rather than fear
Measure what matters while watching for what emerges
The Human Algorithm: Beyond Employee Engagement
Here's a radical thought: What if we stopped trying to "manage" people and started designing environments where they could amaze us? The best people strategies we've seen don't just motivate—they liberate.
Modern talent ecosystems need:
Recognition systems that surprise and delight (because predictable rewards become invisible)
AI-enhanced performance insights that empower rather than police
Community-building that happens organically, not by mandate
Space for both strategic excellence and creative rebellion
One global leader we work with replaced their traditional bonus system with what they call "Impact Ventures"—mini-startups within the company where employees can pursue breakthrough ideas. The result? Innovation rates quadrupled, and their best talent started turning down offers from competitors.
Marketing in the Age of AI
Modern marketing isn't just about demographics and psychographics anymore—it's about predictive empathy. With AI's help, we can now understand not just who customers are and what they buy, but what they're going to want before they know it themselves.
The new marketing matrix combines:
AI-powered predictive analytics
Human intuition and creativity
Real-time adaptation capabilities
Cultural resonance mapping
Systems: The Hidden Architecture of Excellence
Think of systems as the nervous system of your organization—part digital, part human, all essential. But here's the twist: in today's world, the best systems are living things.
The New Systems Trinity:
Hard Systems (The Digital Backbone)
AI infrastructure
Automation frameworks
Technology stack
Soft Systems (The Human Element)
Cultural protocols
Innovation pathways
Relationship architectures
Information Systems (The Neural Network)
AI-enhanced decision support
Predictive analytics
Knowledge synthesis
The Magic is in the Mix
Here's what we've learned from working with global leaders: Excellence isn't about perfecting any single element—it's about creating magic in the spaces between them. It's where AI meets intuition, where structure meets creativity, where strategy meets soul.
Looking Forward: The Integration Challenge
The organizations that will dominate the next decade aren't just mastering these seven elements—they're turning them into a living, breathing ecosystem where:
Strategy informs structure but doesn't strangle innovation
AI amplifies human potential rather than replacing it
Systems enable creativity instead of constraining it
Culture becomes a competitive advantage
The Question That Matters
The question isn't whether you'll adapt to this new reality—it's how elegantly you'll do it. Will you create an organization that's merely efficient, or one that's truly alive?
Because in the end, business success isn't just about building better systems or strategies. It's about creating environments where both humans and AI can thrive, where innovation isn't just permitted but inevitable, and where the future isn't just predicted—it's invented.
Ready to build something extraordinary?
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We work with a select handful of private clients and teams each year.
If you sense it’s time for your next leap, we invite you to request a private conversation.
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