For leaders who shape the future
GR3: Strategy. Embodiment. Brilliance
“You don’t want ordinary. Neither do we.”
“Private C-Level advisory for the 1%—where strategy meets somatic wisdom and embodied excellence.”
Where C-Suite Visionaries
Go To Grow
Inside Out
This is not a program. This is a partnership.
Begin when you’re ready to play at the highest level.
There are two final periods aching
to be the world’s boldest.
We've coached the world's boldest.
Now we’re here for you,.
We advise founders and executives ready
to become the most resilient, visionary,
and embodied leaders in their field.
“Strategy without presence is empty.
Presence without action is wasted"
GR3: Grit. Grace. Grounded.
For over three decades, we’ve advised visionaries, founders, and Fortune 500 leaders who shape the world you see. Now, as GR3, we bring our collective mastery—strategy, somatic leadership, and peak performance—under one roof.
This Is Not Consulting
Or Coaching
This is not consulting or coaching as usual.
This is a bespoke advisory partnership for those ready to lead with both presence and precision.
You’ve outgrown standard, off-the-shelf approaches.
You’re seeking the rarest guidance: Deeply human. Fiercely intelligent. Relentlessly results-driven.We’ve coached the world’s boldest.
Welcome to GR3.
Where the world’s most in-demand leaders come to grow, sharpen, and remember what’s possible
We Coach
The World's Boldest
You don’t need more noise.
You need a sparring partner who’s walked your path..
We’ve coached the world’s boldest.
Now we’re here for you..
Every engagement is custom. Every result, earned..
Strategy. Presence. Performance.
Integrated, embodied, and unreasonably effective.
For leaders who want more than answers—who want transformation.
GR3 is not for everyone.
But for the right few, nothing else will do
If you know, you know.
Begin the conversation.
Our Origin
GR3 began where most firms end:
After twenty years at the table with Fortune 500 boards, founders, and visionaries.
After decades of hard-won lessons—on the front lines of change, in the silent spaces between decisions, and in the relentless pursuit of excellence.
We came together because we saw what was missing:
A place where leaders could bring their whole selves—mind, body, ambition, and doubt—and
be met with both unflinching honesty and unwavering support.
We are the integration of three rare disciplines:
Strategic Clarity and Somatic Leadership: Coaching and Mentoring for the 1%
VirtuosoCEO’s Transformative Executive Programs
The Living Intentionally Life Method for Fulfillment and Peak Performance.
GR3 stands for Grit,
Grace and Grounded.
Grit: The resilience that comes from experience, not theory.
Grace: The art of leading with presence, not just power.
Grounded: The wisdom to lead with deep integrity, even in the face of adversity.
Our clients don’t need generic advice—they want bespoke partnership, forged from synergistic expertise and lived results.
We built GR3 to be that place.
A sanctuary and a crucible, where transformation is inevitable and high performance is embodied.
This is our origin.
This is your invitation.
Meet the Team of Professionals
Anca van Assendelft
“Stillness is not the absence of movement, but the presence of intention"
Anca weaves strategy with somatic wisdom, listening beyond words to map the unseen currents that move organizations.
Joe Gagnon
“The body is the first boardroom.”
An ultra-endurance athlete and six-time CEO, Joe guides high performers to inhabit their edge—physically, mentally, and soul-deep.
Kim Walker
“Transformation is not an event. It’s a practice.”
Known for blending rigor with deep intuition, Kim translates volatility into vision, guiding executives into brilliance.
Our The Suite Of
Offerings
Somatic Leadership
COACHING
“Our Somatic Leadership at GR3 is an invitation to rediscover the intelligence of your own body.
Here, leadership isn’t a mask you wear, but a presence you inhabit—felt, not forced.”
For More Information ........
Resilience to AI Brilliance
90-Day EXECUTIVE PROGRAMS
“Our 90-Day Resilience to AI Brilliance program is a crucible for transformation. One-on-one, white-glove, and impossible to outgrow.”
For More Information ........
C-Suite Workshops
“Our C-Suite workshops aren’t ‘sessions.’
They’re immersive, confidential labs for visionaries who rewrite the rules.”.
For More Information...
PEAK FITNESS & PERFORMANCE Living Intentionally
“Our Peak Fitness & Performance isn’t about the grind—it’s about intention. Alive on purpose, moving beyond routine into a space where clarity and energy are your baseline.”
For More Information ........
Breakout Performance Tools
SINGLE SESSIONS
“Our Breakout Performance Tools are portals—each session is a key. Breathwork, Life Cycles, Strategic Breakthroughs, Psych K, C-IQ, Quantum VC: these are for those ready to leap, not just step. One hour, and the landscape shifts.”
For More Information...
The GR3 Difference
We are not consultants. We are partners in your evolution.
Every engagement is custom-designed, grounded in two decades
of proven results at the highest level.
No formulas. No off-the-shelf playbooks.
Only what works—for you.
Another Secret Revealed
In our previous discussion, we unveiled the first secret to crafting a robust customer service strategy by establishing a clear vision for your business. Today, we're diving into the second secret: transforming satisfied customers into ardent supporters. Understanding what your customers truly desire is paramount. By familiarizing yourself with your clientele, you can better serve their unique needs. Demographics play a crucial role here. An affluent woman in her 30s will have different expectations than a blue-collar worker in his 50s.
Here's how to discern what your customers want as you shape your service strategy:
Listen to Your Customers
Ask Your Customers Sincerely
Offer More than Just a Product and/or Service
Know When to Ignore Them
Listen Without An Agenda
Each step is integral to enhancing the customer experience.
Listen to Your Customers
It's essential to hear both what your customers say and the silence in between. Sometimes customers ask for lower prices, but what they truly value is faster delivery. AI can help analyze purchasing patterns and feedback, offering insights that go beyond the obvious. Pay attention to your "silent" customers—those who've given up on voicing complaints. AI-driven sentiment analysis can identify these patterns, helping you re-engage disenchanted customers before they drift away.
Ask Your Customers Sincerely
Sincerity is key when seeking customer feedback. Customers can tell when inquiries are disingenuous. Use AI-powered surveys to ask thoughtful questions and analyze responses, ensuring you truly understand their experiences. This technology can help identify underlying sentiments and areas for improvement.
Offer More Than Just a Product and/or Service
Today's consumers seek more than products—they want enriching experiences. AI can enhance personalization, tailoring interactions to individual preferences and needs, making every engagement feel special and valued. This level of customization fosters loyalty and promotes positive experiences.
Know When to Ignore Them
While it might seem counterintuitive, you can't please everyone. AI can help identify customer segments that align with your business goals, allowing you to focus on those who genuinely benefit from your offerings. This helps maintain a clear vision and ensures resources are used effectively.
Listen Without an Agenda
True listening requires an open mind and a genuine desire to understand your customers, free from preconceived notions or agendas. When you listen without trying to steer the conversation towards a particular outcome, you gain insights into your customers' authentic needs and concerns. AI tools can assist in this process by analyzing feedback and identifying trends without bias, allowing you to respond more effectively. By embracing this approach, you ensure that your customer service strategy is genuinely aligned with the voices of those you serve, fostering trust and long-term loyalty.
These strategies will guide you in understanding your customers' desires and refining your customer service vision. If you find yourself at an impasse, don't hesitate to reach out. I'm here to offer guidance and support as you navigate this journey, leveraging AI to enhance your customer service approach.
GIVE US A TRY?
Ready to Begin?
We work with a select handful of private clients and teams each year.
If you sense it’s time for your next leap, we invite you to request a private conversation.
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