For leaders who shape the future
GR3: Strategy. Embodiment. Brilliance
“You don’t want ordinary. Neither do we.”
“Private C-Level advisory for the 1%—where strategy meets somatic wisdom and embodied excellence.”
Where C-Suite Visionaries
Go To Grow
Inside Out
This is not a program. This is a partnership.
Begin when you’re ready to play at the highest level.
There are two final periods aching
to be the world’s boldest.
We've coached the world's boldest.
Now we’re here for you,.
We advise founders and executives ready
to become the most resilient, visionary,
and embodied leaders in their field.
“Strategy without presence is empty.
Presence without action is wasted"
GR3: Grit. Grace. Grounded.
For over three decades, we’ve advised visionaries, founders, and Fortune 500 leaders who shape the world you see. Now, as GR3, we bring our collective mastery—strategy, somatic leadership, and peak performance—under one roof.
This Is Not Consulting
Or Coaching
This is not consulting or coaching as usual.
This is a bespoke advisory partnership for those ready to lead with both presence and precision.
You’ve outgrown standard, off-the-shelf approaches.
You’re seeking the rarest guidance: Deeply human. Fiercely intelligent. Relentlessly results-driven.We’ve coached the world’s boldest.
Welcome to GR3.
Where the world’s most in-demand leaders come to grow, sharpen, and remember what’s possible
We Coach
The World's Boldest
You don’t need more noise.
You need a sparring partner who’s walked your path..
We’ve coached the world’s boldest.
Now we’re here for you..
Every engagement is custom. Every result, earned..
Strategy. Presence. Performance.
Integrated, embodied, and unreasonably effective.
For leaders who want more than answers—who want transformation.
GR3 is not for everyone.
But for the right few, nothing else will do
If you know, you know.
Begin the conversation.
Our Origin
GR3 began where most firms end:
After twenty years at the table with Fortune 500 boards, founders, and visionaries.
After decades of hard-won lessons—on the front lines of change, in the silent spaces between decisions, and in the relentless pursuit of excellence.
We came together because we saw what was missing:
A place where leaders could bring their whole selves—mind, body, ambition, and doubt—and
be met with both unflinching honesty and unwavering support.
We are the integration of three rare disciplines:
Strategic Clarity and Somatic Leadership: Coaching and Mentoring for the 1%
VirtuosoCEO’s Transformative Executive Programs
The Living Intentionally Life Method for Fulfillment and Peak Performance.
GR3 stands for Grit,
Grace and Grounded.
Grit: The resilience that comes from experience, not theory.
Grace: The art of leading with presence, not just power.
Grounded: The wisdom to lead with deep integrity, even in the face of adversity.
Our clients don’t need generic advice—they want bespoke partnership, forged from synergistic expertise and lived results.
We built GR3 to be that place.
A sanctuary and a crucible, where transformation is inevitable and high performance is embodied.
This is our origin.
This is your invitation.
Meet the Team of Professionals
Anca van Assendelft
“Stillness is not the absence of movement, but the presence of intention"
Anca weaves strategy with somatic wisdom, listening beyond words to map the unseen currents that move organizations.
Joe Gagnon
“The body is the first boardroom.”
An ultra-endurance athlete and six-time CEO, Joe guides high performers to inhabit their edge—physically, mentally, and soul-deep.
Kim Walker
“Transformation is not an event. It’s a practice.”
Known for blending rigor with deep intuition, Kim translates volatility into vision, guiding executives into brilliance.
Our The Suite Of
Offerings
Somatic Leadership
COACHING
“Our Somatic Leadership at GR3 is an invitation to rediscover the intelligence of your own body.
Here, leadership isn’t a mask you wear, but a presence you inhabit—felt, not forced.”
For More Information ........
Resilience to AI Brilliance
90-Day EXECUTIVE PROGRAMS
“Our 90-Day Resilience to AI Brilliance program is a crucible for transformation. One-on-one, white-glove, and impossible to outgrow.”
For More Information ........
C-Suite Workshops
“Our C-Suite workshops aren’t ‘sessions.’
They’re immersive, confidential labs for visionaries who rewrite the rules.”.
For More Information...
PEAK FITNESS & PERFORMANCE Living Intentionally
“Our Peak Fitness & Performance isn’t about the grind—it’s about intention. Alive on purpose, moving beyond routine into a space where clarity and energy are your baseline.”
For More Information ........
Breakout Performance Tools
SINGLE SESSIONS
“Our Breakout Performance Tools are portals—each session is a key. Breathwork, Life Cycles, Strategic Breakthroughs, Psych K, C-IQ, Quantum VC: these are for those ready to leap, not just step. One hour, and the landscape shifts.”
For More Information...
The GR3 Difference
We are not consultants. We are partners in your evolution.
Every engagement is custom-designed, grounded in two decades
of proven results at the highest level.
No formulas. No off-the-shelf playbooks.
Only what works—for you.
Mastering the 1% Growth Rule
We're all familiar with the 80-20 rule, aren't we? It's a staple in business circles. But here at VirtuosoCEO, we're not just aiming for the standard. Why settle for 80% when you can continually reach for the top 10%? Or even better, maintain a position in the top 5% using the same resources. It's about maximizing potential with what you already have.
Now, let's discuss the Rule of 1%. This principle is about enhancing your customer service incrementally—just one percent at a time. It might seem modest, but these incremental steps lead to significant progress. Consistency is key; without it, all potential growth could vanish. Remember, this journey is a marathon, not a sprint.
A word of caution: Avoid overextending yourself. A steady, one-percent improvement each week fosters confidence, not just in you, but across your team. By the end of the year, this could translate into a remarkable 50% enhancement. Consider the transformation possible.
While rules and standards are vital, flexibility is your competitive advantage. Consider clothing retailers—often, they restrict the number of items in a dressing room to prevent theft. However, most customers are not a risk. Therefore, be flexible with your loyal customers. Deliver what they need, consistently and reliably.
Let's shift to technology. In today's world, no CEO operates without AI as part of their arsenal. Those who did have long since faded. AI is no longer just a tool—it's an integral member of your team. The strategies we've explored in previous sessions require new processes to advance both teams and individuals.
Ultimately, your customers depend on you to fulfill your promises. If you overpromise through extravagant advertising, you risk undermining your efforts. Focus on your vision and the incremental steps needed to convert satisfied customers into avid supporters.
I trust you've gained valuable insights into exceptional customer service and its role as your key to success. Should you need assistance with any steps we've discussed, feel free to reach out.
Stay tuned for upcoming posts where we'll explore strategies for acquiring high value major clients and retaining them effectively.
GIVE US A TRY?
Ready to Begin?
We work with a select handful of private clients and teams each year.
If you sense it’s time for your next leap, we invite you to request a private conversation.
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