For leaders who shape the future

GR3: Strategy. Embodiment. Brilliance

“You don’t want ordinary. Neither do we.”

“Private C-Level advisory for the 1%—where strategy meets somatic wisdom and embodied excellence.”

Where C-Suite Visionaries

Go To Grow

peak performance

Inside Out

This is not a program. This is a partnership.

Begin when you’re ready to play at the highest level.

There are two final periods aching

to be the world’s boldest.

We've coached the world's boldest.
Now we’re here for you,.

We advise founders and executives ready

to become the most resilient, visionary,

and embodied leaders in their field.

“Strategy without presence is empty.

Presence without action is wasted"

GR3: Grit. Grace. Grounded.

For over three decades, we’ve advised visionaries, founders, and Fortune 500 leaders who shape the world you see. Now, as GR3, we bring our collective mastery—strategy, somatic leadership, and peak performance—under one roof.

This Is Not Consulting

Or Coaching

This is not consulting or coaching as usual.

This is a bespoke advisory partnership for those ready to lead with both presence and precision.

You’ve outgrown standard, off-the-shelf approaches.

You’re seeking the rarest guidance: Deeply human. Fiercely intelligent. Relentlessly results-driven.We’ve coached the world’s boldest.

Welcome to GR3.

Where the world’s most in-demand leaders come to grow, sharpen, and remember what’s possible

peak performance leadership

We Coach

The World's Boldest

high performance

You don’t need more noise.
You need a sparring partner who’s walked your path..

We’ve coached the world’s boldest.
Now we’re here for you..

Every engagement is custom. Every result, earned..

Strategy. Presence. Performance.
Integrated, embodied, and unreasonably effective.

For leaders who want more than answers—who want transformation.

GR3 is not for everyone.
But for the right few, nothing else will do

If you know, you know.

Begin the conversation.

Our Origin

GR3 began where most firms end:

After twenty years at the table with Fortune 500 boards, founders, and visionaries.

After decades of hard-won lessons—on the front lines of change, in the silent spaces between decisions, and in the relentless pursuit of excellence.

We came together because we saw what was missing:

A place where leaders could bring their whole selves—mind, body, ambition, and doubt—and

be met with both unflinching honesty and unwavering support.

We are the integration of three rare disciplines:

Strategic Clarity and Somatic Leadership: Coaching and Mentoring for the 1%

VirtuosoCEO’s Transformative Executive Programs

The Living Intentionally Life Method for Fulfillment and Peak Performance.

GR3 stands for Grit,

Grace and Grounded.

Grit: The resilience that comes from experience, not theory.

Grace: The art of leading with presence, not just power.

Grounded: The wisdom to lead with deep integrity, even in the face of adversity.

Our clients don’t need generic advice—they want bespoke partnership, forged from synergistic expertise and lived results.

We built GR3 to be that place.

A sanctuary and a crucible, where transformation is inevitable and high performance is embodied.

This is our origin.
This is your invitation.

C-suite performance

Meet the Team of Professionals

anc van assendelft

Anca van Assendelft

“Stillness is not the absence of movement, but the presence of intention"

Anca weaves strategy with somatic wisdom, listening beyond words to map the unseen currents that move organizations.

joe gagnon

Joe Gagnon

“The body is the first boardroom.”

An ultra-endurance athlete and six-time CEO, Joe guides high performers to inhabit their edge—physically, mentally, and soul-deep.

kim walker

Kim Walker

“Transformation is not an event. It’s a practice.”

Known for blending rigor with deep intuition, Kim translates volatility into vision, guiding executives into brilliance.

Our The Suite Of

Offerings

results-driven strategy

Somatic Leadership

COACHING

Our Somatic Leadership at GR3 is an invitation to rediscover the intelligence of your own body.

Here, leadership isn’t a mask you wear, but a presence you inhabit—felt, not forced.”

For More Information ........

Resilience to AI Brilliance

90-Day EXECUTIVE PROGRAMS

Our 90-Day Resilience to AI Brilliance program is a crucible for transformation. One-on-one, white-glove, and impossible to outgrow.”

For More Information ........

behavioral performance
C-suite performance

C-Suite Workshops

Our C-Suite workshops aren’t ‘sessions.’

They’re immersive, confidential labs for visionaries who rewrite the rules.”.

For More Information...

PEAK FITNESS & PERFORMANCE Living Intentionally

“Our Peak Fitness & Performance isn’t about the grind—it’s about intention. Alive on purpose, moving beyond routine into a space where clarity and energy are your baseline.”

For More Information ........

peak fitness
breakout performance

Breakout Performance Tools

SINGLE SESSIONS

“Our Breakout Performance Tools are portals—each session is a key. Breathwork, Life Cycles, Strategic Breakthroughs, Psych K, C-IQ, Quantum VC: these are for those ready to leap, not just step. One hour, and the landscape shifts.”

For More Information...

The GR3 Difference

We are not consultants. We are partners in your evolution.

Every engagement is custom-designed, grounded in two decades

of proven results at the highest level.

No formulas. No off-the-shelf playbooks.
Only what wor
ks—for you.

Digital tree

The Living Enterprise: Mastering the Final Four Elements

March 04, 20253 min read

Remember our organizational tree from last week? Today, we're going to help it bloom. But first, a confession: I once watched a Fortune 100 company spend $50 million on management systems while forgetting to water their cultural roots. Spoiler alert: Trees don't grow from the top down.

Let's explore the final four elements of our blueprint, where AI meets humanity, and systems meet soul.

The New Management Matrix

Forget command-and-control. Today's management architecture needs to be as adaptive as the AI systems it deploys. Think of it as conducting an orchestra where some of the instruments are human and others are artificial—and the sheet music keeps rewriting itself.

The most successful organizations we work with have created what we call "Adaptive Management Frameworks" that:

  • Set clear standards while enabling creative freedom

  • Deploy AI for decision support without surrendering human judgment

  • Create accountability through inspiration rather than fear

  • Measure what matters while watching for what emerges

The Human Algorithm: Beyond Employee Engagement

Here's a radical thought: What if we stopped trying to "manage" people and started designing environments where they could amaze us? The best people strategies we've seen don't just motivate—they liberate.

Modern talent ecosystems need:

  • Recognition systems that surprise and delight (because predictable rewards become invisible)

  • AI-enhanced performance insights that empower rather than police

  • Community-building that happens organically, not by mandate

  • Space for both strategic excellence and creative rebellion

One global leader we work with replaced their traditional bonus system with what they call "Impact Ventures"—mini-startups within the company where employees can pursue breakthrough ideas. The result? Innovation rates quadrupled, and their best talent started turning down offers from competitors.

Marketing in the Age of AI

Modern marketing isn't just about demographics and psychographics anymore—it's about predictive empathy. With AI's help, we can now understand not just who customers are and what they buy, but what they're going to want before they know it themselves.

The new marketing matrix combines:

  • AI-powered predictive analytics

  • Human intuition and creativity

  • Real-time adaptation capabilities

  • Cultural resonance mapping

Systems: The Hidden Architecture of Excellence

Think of systems as the nervous system of your organization—part digital, part human, all essential. But here's the twist: in today's world, the best systems are living things.

The New Systems Trinity:

  1. Hard Systems (The Digital Backbone)

    • AI infrastructure

    • Automation frameworks

    • Technology stack

  2. Soft Systems (The Human Element)

    • Cultural protocols

    • Innovation pathways

    • Relationship architectures

  3. Information Systems (The Neural Network)

    • AI-enhanced decision support

    • Predictive analytics

    • Knowledge synthesis

The Magic is in the Mix

Here's what we've learned from working with global leaders: Excellence isn't about perfecting any single element—it's about creating magic in the spaces between them. It's where AI meets intuition, where structure meets creativity, where strategy meets soul.

Looking Forward: The Integration Challenge

The organizations that will dominate the next decade aren't just mastering these seven elements—they're turning them into a living, breathing ecosystem where:

  • Strategy informs structure but doesn't strangle innovation

  • AI amplifies human potential rather than replacing it

  • Systems enable creativity instead of constraining it

  • Culture becomes a competitive advantage

The Question That Matters

The question isn't whether you'll adapt to this new reality—it's how elegantly you'll do it. Will you create an organization that's merely efficient, or one that's truly alive?

Because in the end, business success isn't just about building better systems or strategies. It's about creating environments where both humans and AI can thrive, where innovation isn't just permitted but inevitable, and where the future isn't just predicted—it's invented.

Ready to build something extraordinary?


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If you sense it’s time for your next leap, we invite you to request a private conversation.

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