
“The body is the first boardroom.”
An ultra-endurance athlete and six-time CEO, Joe guides high performers to inhabit their edge—physically, mentally, and soul-deep.
I am driven by a straightforward mission: helping people realize they are capable of far more than they think.
I am an entrepreneur, ultra-endurance athlete, and author committed to pushing the outer limits of human potential in business, sport, and personal growth. From the Bronx to the boardroom to Badwater, my journey has been shaped by grit, grace, resilience, and a steadfast belief in intentional living. I’ve run six marathons on six continents in six days, completed the Badwater 135 through Death Valley, and rebuilt my life after burnout in my thirties. These weren’t stunts; they were living experiments in resilience, energy, and focus, demonstrating what intentional living demands and offers.
Professionally, I’ve served as a six-time CEO, guiding early-stage companies through disruption and growth. Today, as co-founder and CEO of Raynmaker, I’m building the first AI-native sales platform for small businesses that unites my passion for technology, leadership, and human connection.
This summer, I published my book, Living Intentionally: How intentionality enables success, fulfillment, and growth, to formalize the framework that has guided me through every finish line and boardroom challenge: purpose as the foundation, intentional choices as the path, and integrity as the compass.
For me, intentional living is not just a theory; it is a practice. It involves the discipline of aligning energy, focus, and resilience with what matters most. This is the practice I live, teach, and share so others can create extraordinary results in their own lives.
- Keynote speaker on AI, leadership, and peak performance
- Advisor to startups and growth-stage companies ready to scale
- Featured in The Wall Street Journal, NY Times, CNBC, and The History Channel
I help ambitious leaders and teams embrace discomfort, elevate performance, and live intentionally by design, not by default.

Remember our organizational tree from last week? Today, we're going to help it bloom. But first, a confession: I once watched a Fortune 100 company spend $50 million on management systems while forgetting to water their cultural roots. Spoiler alert: Trees don't grow from the top down.
Let's explore the final four elements of our blueprint, where AI meets humanity, and systems meet soul.
The New Management Matrix
Forget command-and-control. Today's management architecture needs to be as adaptive as the AI systems it deploys. Think of it as conducting an orchestra where some of the instruments are human and others are artificial—and the sheet music keeps rewriting itself.
The most successful organizations we work with have created what we call "Adaptive Management Frameworks" that:
Set clear standards while enabling creative freedom
Deploy AI for decision support without surrendering human judgment
Create accountability through inspiration rather than fear
Measure what matters while watching for what emerges
The Human Algorithm: Beyond Employee Engagement
Here's a radical thought: What if we stopped trying to "manage" people and started designing environments where they could amaze us? The best people strategies we've seen don't just motivate—they liberate.
Modern talent ecosystems need:
Recognition systems that surprise and delight (because predictable rewards become invisible)
AI-enhanced performance insights that empower rather than police
Community-building that happens organically, not by mandate
Space for both strategic excellence and creative rebellion
One global leader we work with replaced their traditional bonus system with what they call "Impact Ventures"—mini-startups within the company where employees can pursue breakthrough ideas. The result? Innovation rates quadrupled, and their best talent started turning down offers from competitors.
Marketing in the Age of AI
Modern marketing isn't just about demographics and psychographics anymore—it's about predictive empathy. With AI's help, we can now understand not just who customers are and what they buy, but what they're going to want before they know it themselves.
The new marketing matrix combines:
AI-powered predictive analytics
Human intuition and creativity
Real-time adaptation capabilities
Cultural resonance mapping
Systems: The Hidden Architecture of Excellence
Think of systems as the nervous system of your organization—part digital, part human, all essential. But here's the twist: in today's world, the best systems are living things.
The New Systems Trinity:
Hard Systems (The Digital Backbone)
AI infrastructure
Automation frameworks
Technology stack
Soft Systems (The Human Element)
Cultural protocols
Innovation pathways
Relationship architectures
Information Systems (The Neural Network)
AI-enhanced decision support
Predictive analytics
Knowledge synthesis
The Magic is in the Mix
Here's what we've learned from working with global leaders: Excellence isn't about perfecting any single element—it's about creating magic in the spaces between them. It's where AI meets intuition, where structure meets creativity, where strategy meets soul.
Looking Forward: The Integration Challenge
The organizations that will dominate the next decade aren't just mastering these seven elements—they're turning them into a living, breathing ecosystem where:
Strategy informs structure but doesn't strangle innovation
AI amplifies human potential rather than replacing it
Systems enable creativity instead of constraining it
Culture becomes a competitive advantage
The Question That Matters
The question isn't whether you'll adapt to this new reality—it's how elegantly you'll do it. Will you create an organization that's merely efficient, or one that's truly alive?
Because in the end, business success isn't just about building better systems or strategies. It's about creating environments where both humans and AI can thrive, where innovation isn't just permitted but inevitable, and where the future isn't just predicted—it's invented.
Ready to build something extraordinary?
We work with a select handful of private clients and teams each year.
If you sense it’s time for your next leap, we invite you to request a private conversation.

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